2024 Town Hall Recordings

These meetings started as a way to engage with members at the beginning of the COVID-19 shutdown. The idea was to provide a platform for members to connect — the only goal was to see how everyone was doing and if there was anything we could help one another with and if there was anything the GCA could do to help.

For one hour every other Wednesday we gather to talk about industry news (sales, distribution, social media, sourcing, etc.) as well as some updates on what’s going on on in the GCA. Watch the recordings here!

Reach out to [email protected] if you are a GCA member and want to receive the calendar invite with the Zoom information.

These recordings are visible to GCA members only. Make sure you're logged in in the top right corner to gain access!

Curious what we talked about in these meetings? Check out some topics below that were covered:

  • January 3, 2024: GCA update, Freakonomics podcast, Faire (zip code protection/exclusivity), outreach, marketing, and mailers 
  • January 17, 2024: GCA Update, tour of Atlanta Market + GCA Village, Faire, direct mailings
  • February 28, 2024: GCA Update, gift bags, getting seen by reps, licensing, and card clasps vs. cellophane sleeves
  • March 13, 2024: GCA update, pitch programs, postcards, mailers, PirateShip
  • March 27, 2024: GCA update, Noted, Brandwise/Markettime, contractual labor laws, public affairs update, FedEx small business grants, retailer members of GCA
  • April 10, 2024: GCA Update, all things Noted + Gifted, Postage/USPS update, paper suppliers
  • April 24, 2024: Meet our Suppliers (UPC Displays, JS McCarthy Printers, StationeryHQ, TPI Solutions, Indigo Ink), recap Noted and the Louies, how you are crediting your artists on your cards
  • May 9, 2024: GCA update, NY NOW, processing/shipping orders, following up with buyers about their orders
  • July 3, 2024: GCA update, UK/PG Live, Postal update, flavor adhesive, other industry shows
  • July 17, 2024: GCA update, Thinking of You Week 
  • July 31, 2024: GCA update, summer shows, upcoming tradeshows, stationery store day, postal update, Thinking of You Week
  • August 14, 2024: Special Edition: State of the Product Industry Report with Katie Hunt. Watch the recording here.
  • August 28, 2024: GCA update, Workshop + Retreat, USPS joint marketing initiatives including the USPS Perfect Pairing program, Public Affairs Committee updates including card mailing initiative, Shop Safe Legislation
  • September 11, 2024: GCA update (lots happening!), Shop Safe Act, holiday markets and tradeshows, Faire pay per clicks and advertising
  • September 25, 2024: GCA update (upcoming events, Noted 2025 announcement, Louies, Workshop + Retreat), Public Affairs & Shop Safe Act, Reps, Faire Insider
  • October 9, 2024: *Noted 2025 focus. Watch this recording here.
  • November 6, 2024: GCA Update, Workshop + Retreat recap, Noted, catalogs, tariffs, Public Affairs Committee and Perfect Pairing, website design
  • November 20, 2024: Haobby introduction, GCA Update, Perfect Pairing initiative with USPS, Pink Friday/Small Business Saturday/discounts, 2025 planning, mentorship
  • December 4, 2024: GCA Update, USPS GCA marketing opportunity, Faire Promoted Listings, product customization (sorry for the technical difficulties with this one!)

Course Details

Recordings19:00:00
January 3, 2024 01:00:00
January 17, 2024 01:00:00
January 31, 2024 01:00:00
February 14, 2024 01:00:00
February 28, 2024 01:00:00
March 13, 2024 01:00:00
March 27,2024 01:00:00
April 10, 2024 01:00:00
April 24, 2024 01:00:00
May 9, 2024 01:00:00
May 22, 2024 01:00:00
June 5, 2024 01:00:00
July 3, 2024 01:00:00
July 17, 2024 01:00:00
July 31, 2024 01:00:00
August 28, 2024 01:00:00
September 11, 2024 01:00:00
September 25, 2024 01:00:00
November 6, 2024 01:00:00
November 20, 2024
December 4, 2024
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