Extended Producer Responsibility (EPR) is reshaping packaging compliance in the U.S., and greeting card companies are increasingly affected. With multiple states already enforcing EPR laws and more on the way, companies need to understand whether and how they’re obligated to act.

In this session, we cut through the confusion and covered:

• What EPR is, and why it’s expanding across U.S. states
• Which types of packaging and materials are typically covered
• Who qualifies as a “producer” under various state laws
• What data you’ll need to collect and report (material weights, formats, and more)
• How eco-modulated fees may impact design and costs
• Key state-by-state timelines, penalties, and enforcement models
• Practical steps for getting started, including PRO registration and internal coordination

This webinar was tailored for GCA members of all sizes and provided both strategic context and practical steps to help your business move forward. Whether you’re just learning about EPR or already trying to comply, this session gave tools to navigate the current and future regulatory landscape.

Speaker:
Ammi Borenstein
Founder & CEO, Snaplinc Consulting

Ammi Borenstein is the founder of Snaplinc Consulting, a firm specializing in sustainability compliance and regulatory strategy for consumer product companies. With a deep focus on Extended Producer Responsibility (EPR) and global packaging laws, Ammi helps associations and businesses make sense of shifting policy landscapes and build programs that work.

Known for translating complex regulations into clear, actionable guidance, Ammi has advised companies and industry groups across apparel, consumer goods, retail, and now the greeting card sector. He regularly presents to trade associations and industry coalitions and is a trusted partner in helping businesses reduce risk while building responsible systems.

This webinar is free for GCA members and $25 for non-members. Make sure to LOGIN in the top right corner to view the recording, or you can purchase access as a non-member here.

Thank you to our Webinar sponsor: