In this retailer panel webinar moderated by Vanessa Harnik of Notes and Queries, attendees heard from retail panelists about topics including:

• Where and how they are currently buying
• Trends they’re seeing in the market
• What do they wish they were getting from manufacturers
• Target margins and overall pricing strategy for greeting cards
• How greeting cards perform in their stores and what percentage of total sales they represent
• Which occasions are performing well and which ones they feel are missing
• The role of seasonal greeting cards—and how that has evolved, especially with boxed sets

Retailer Panelists included:
- Bill Godwin – Paper Skyscraper, Charlotte, North Carolina
- Lauren Gunther – Cedar Chest, Northampton, Massachusetts
- Jennifer Massotti – Barrington Books, Barrington, Rhode Island
- Anna Siftar – Oblong Books, Rhinebeck, New York

This webinar is free for GCA members and $25 for non-members. Make sure to LOGIN in the top right corner to view the recording, or you can purchase access as a non-member here.

Thank you to our Webinar sponsor: