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Customer Retention: Marketing Strategies to Keep Your Current Customers Coming Back for More

• Katie Hunt, Proof to Product
• Did you know that it costs up to 7x more to acquire a new customer than to retain a current one? Existing customers are likely to try new products and spend 31% more money, when compared to new customers. Yet, less than 20% of companies focus their marketing on customer retention. During this training, Katie Hunt of Proof to Product will share marketing strategies and tactics to help you nurture your existing customer base so that you are increasing reorders and building stronger wholesale relationships.
• To view the slides from this presentation, click here.
• To view the free email marketing guide, get it here.

Many Shoppers, Many Opportunities

• Kristen Deevers, Director, Shopper + Product Insights, American Greetings
• Shoppers have been living through unprecedented change and turmoil. Now more than ever shoppers want to celebrate and recognize the good things in life. No matter what the next normal looks like, it will involve celebrating! And cards will continue to be a meaningful and important part of these celebrations. Shoppers have increasing choices around how and where to buy cards with each of these having inherent benefits and limitations. Kristen will share insights about how shoppers are reacting to recent retail realities including inflation, as well as how attendees can leverage the perceived strengths and drawbacks found in each card purchase channel to maximize the many opportunities they present.
• To view the slides from this presentation, click here.

 How To Avoid Burnout

• Ashley Sutton, Founder, Hustle & Hope Greeting Cards
• Join Ashley Sutton, Founder of greeting card company Hustle & Hope as she shares insights on how to avoid burnout and find balance.
• To view the slides from this presentation, click here.
• To view the handout for this presentation, click here.

The Right Words

• Sarah Schwartz, Editor in Chief, Stationery Trends
• With stationery and all social expression product, the ultimate goal is always connection — whether it is one-to-one through a greeting card or ciphering that perfect solution to an ongoing problem in a journal. The job is the maker, then, is to facilitate this for people they have never met and will most likely never meet. From verbiage to illustration and graphics, product details to packaging, what is driving today’s most dynamic, cutting-edge finds? Sarah will provide a deep dive into what is capturing consumer attention — and sales.
• To view the slides from this presentation, click here.

GCA Associates Speak to What is New in Card, Envelope and Packaging Printing!

• Panel:
  • Sue Charlier, Leader Paper
  • Erin Sarpa, StationeryHQ
  • Phil St. Germain, JS McCarthy
  • Kim Shannon, Neenah Paper
  • Dan Deardorff, Ecological Fibers
• A panel of GCA Associate members will talk about the latest in treatments and trends for making your products the best they can be. You will learn about new ideas for printing and producing your products, and hear about trends in the industry.

To view speaker bios, click here. 

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