In a category built on human connection, the brands that thrive are the ones willing to innovate beyond the envelope—pairing timeless sentiment with modern tools and unexpected collaborators. In this dynamic session, Shannon Cohen—founder of the Rockstar Woman Movement—and Dean Hunt—founder of Wisck—invite Greeting Card Association members to explore how emerging technologies and unlikely partnerships can deepen consumer connection and expand brand visibility in a rapidly shifting marketplace.

While augmented reality offers new ways to bring cards to life, this conversation goes beyond tech. It examined what happened when creators and companies intentionally cross-pollinate across industries, networks, and lived experiences—unlocking new audiences, fresh ideas, and relevance that resonates.

Drawing from stories, live demonstrations, and insights inspired by their unlikely partnership, Shannon and Dean inspired attendees to:

• Enhance emotional resonance using emerging tech as a bridge, not a barrier
• Expand brand visibility by partnering with unexpected allies and adjacent markets
• Cultivate memorable, interactive consumer experiences that stand out
• Break free from the “bubble of sameness” to spark innovation and shared growth

Whether you’re a solo maker or a national brand, this session will inspire you to rethink connection, reimagine collaboration, and explore what becomes possible when creativity, community, and technology converge.

This webinar is free for GCA members and $25 for non-members. Make sure to LOGIN in the top right corner to view the recording, or you can purchase access as a non-member here.

Thank you to our Webinar sponsor: