For the recordings of these sessions, scroll to the bottom of the page.

Breakout A: Are Paper Greeting Cards a Sustainable Choice? – Kathi Rowzie, Vice President of Operations, Two Sides North America

• Most people agree that we should do all we can to protect the environment, and they want to do the right things to help. This includes choosing products that are produced, used and disposed of in an environmentally responsible manner – but that’s not always as easy as it sounds. When it comes to paper products, we often hear claims that using paper destroys forests, contributes to climate change and creates an excessive amount of waste, and that electronic communication is a greener option. Some of these are intentional claims that twist the facts to promote a particular environmental agenda while others are simply misguided corporate marketing messages. Regardless of where they come from, these claims confuse consumers and leave them feeling bad about using paper – one of the most sustainable products on earth. That’s why it’s so important for Greeting Card Association members to know the facts and share them at every opportunity. “Are paper greeting cards a sustainable choice?” will provide the information needed to effectively share the great sustainability story of print and paper.
• For a copy of the presentation slides, click here.

Breakout B: Live Tech Hack with Wallway Technologies – Ariana Waller,Wallway Technologies

• In this session attendees will get to watch a live session of Ariana Waller, CEO of Wallway Technologies, going through a live STEP BY STEP demonstration of how a business owner can use apps to enhance their customers experience and get new customers! 

Breakout C: Small Business Productivity Management & CRM – Paul Minors, Productivity Blogger and Consultant

• Andy Meehan interviews Paul Minors about the importance of having a project management tool and sales CRM within a small business. Paul shares some thoughts on how a project management tool is better than email, how to get started and how the two tools work alongside one another.

Want to read more about our presenters? Click the Instructors button in the Course Details to the right!