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If you haven't registered for the GCA Workshop & Retreat, but want access to the recordings, you can do so here.

 


Option A: The Art of Licensing & Collaborations

  • Kristen Ley, Owner + Founder, ThimblePress
  • In this session, Kristen will walk through her journey of licensing, give you a taste of working with an agent and not, and some specific tactics she uses when collaborating with other brands and seeking deals with brands! 
  • For the slides from this session, click here.

 


Option B: The Fine Print - No one LOVES the legal aspects but they are important

  • Gina Florez, Attorney and Store Owner, Paper Reign / Elliott & Davis
  • Legal overview encompassing all or selected topics: intellectual property - trademark, copyright, infringement; client contracts; business formation and business succession (we recently endured on our small business community a tragic death of a business owner so recognizing how important it is to be organized and prepared for the worst).
  • For the slides from this presentation, click here.

 

 


Option C: A Comparison of Wholesale Channels

  • Ari Lowenstein, Chief Strategy Officer, Brandwise
  • Brandwise will prepare data to show how the wholesale industry is faring with a deep dive into the performance of these models within the greeting card and stationery sector. Together we’ll look at four models:
    • Tradeshows – Orders placed at trade shows
    • Sales reps - Orders placed with sales reps
    • Inside sales – Orders placed with inside sales reps
    • Online sales – Orders placed online by a buyer 

 


 

To view the recordings, click below.01:30:00
Kristen Ley, Thimble Press, Session Recording 00:30:00
Gina Florez, Session Recording 00:30:00
Ari Lowenstein, Brandwise, Session Recording 00:30:00

Course Details

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