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If you haven't registered for the GCA Workshop & Retreat, but want access to the recordings, you can do so here.


Option A: Sustainable Trends Are Here to Stay. How to Get Your Business on Board

  • Christy and John Asper, Paper Baristas
  • I am convinced that we are entering a new era, in which companies will increasingly be judged by their overall impact on society and the environment. Companies that refuse to assume these responsibilities are doomed.—Isabelle Kocher, Former CEO of ENGIE
    There is increasing attention on the need to align the purpose of business with essential societal needs, such as the transition to a net-zero economy; a digital economy that sustains jobs, livelihoods, and economic fairness; and the advancement of diversity, equity, and inclusion.
  • For the slides from this session, click here.


Option B: You're Not My Type - Uplevel your Brand UX to Convert Customers & Stop the Social Scroll

  • Sandra Colton-Medici, Founder and CEO, College of Style
  • To stay relevant and increase brand awareness, business owners must use their typography and authentic voice to remind customers of their brand identity and brand signature. In today's creator economy, online noise is loud and hard to breakthrough. In this talk, Dr. Sandra Colton-Medici will highlight how businesses can utilize their online presence to stimulate customers with visual branding that aligns user experience and technology with the typography and stunning short-form vertical video that pulls customers in and converts.
  • For the slides from this session, click here.


Option C: Trends Spotted at NY NOW

  • Sarah Schwartz, Editor, The Paper Nerd/Stationery Trends
  • You may not have made it to NY NOW or other summer and fall shows, but you can catch this visual compendium of the trends Sarah discovered on the summer 2021 NY NOW show floor.
  • For the slides from this session, click here.



To view the session recordings, click below.01:30:00
Christy Asper, Paper Baristas, Session Recording 00:30:00
Sandra Colton-Medici, Session Recording 00:30:00
Sarah Schwartz, The Paper Nerd, Session Recording 00:30:00

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