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Retail Strategies for Surviving and Thriving During a Pandemic

Retailer Panelists:

  • Diane Silverstein, Absolutely Fabulous, Huntington Beach, CA
  • Manuel Cortes, Groovy dc, Washington, DC
  • Becky Brown Dyer, Pat's Hallmark, Blairsville, GA
  • Kim Frederickson, Hello Gorgeous (online-only retailer)
  • Lisa Mattison Roberts, Rock Paper Scissors, Ann Arbor, MI
  • Moderated by: Kat Krassner, NobleWorks 

This panel of savvy gift and stationery retailers will discuss what they did to keep their stores successful during the COVID-19 pandemic – from creating clever displays and marketing strategies, to pivoting their merchandise mix, to expanding their ecommerce presence. They will share what products sold best (and what card categories were popular), what's now selling well, and what product trends they see going forward. They will also reveal how they were able to find new merchandise when attending trade shows wasn't possible and how they're discovering new products now, including rep visits, online marketplaces and the return to in-person trade shows.

 


 

To view the recording, click below.01:00:00
Retailer Panel Recording 01:00:00

Course Details

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