Instructors

Kyle Williams

Kyle is the Director of Merchandising at Paper Source. She has led and built strategies for key product segments since joining the organization in 2015. Kyle currently oversees the Greeting Cards, Stationery, Custom Print/Wedding Invitations, Party, and Paper Bar businesses. She has a passion for creating and building unique product assortments that inspire customers to “Do Something Creative Everyday”.

Regina Patterson

Speaker. Writer. Activist. Marketing is Regina Patterson's superpower. She fights for the underdog, has a passion for marketing, and is really good at what she do...because she is a nerd. A cool nerd; yet, still a nerd. And she brings all of this passion, zeal, and rockstar energy to RRP Marketing, a full-service marketing agency intent on helping small and mid-sized businesses and non-profits create sustainable businesses through smart marketing decisions. Regina's passion for marketing strategy and communications can be seen through her dedication to my craft, where she brings several combined years of experience. She possess a diverse background including retail, higher education, ministry, manufacturing, B2B, and B2C; all of which have positioned Regina as a well-versed contributor and leader in multiple areas. Known as a strategic thinker, Regina is a results-driven. She prides herself in combining traditional as well as out-of-the-box thinking to develop holistic plans and executes accordingly. Praised for having a knack to bring things together with minimal or extensive details/direction, she possess proven track record of optimal results throughout various project stages. When Regina isn't working, she enjoys spending time with her dog, Murphy, family, and close friends - and, of course, on social media.

Ryan Myers

Ryan has oversight of Hallmark’s centralized data, analytics, and market research organization, an organization focused on advancing Hallmark’s data, analytic and insight-led capabilities to innovate and modernize how consumers experience the Hallmark brand, as well as representing the critically-important consumer point of view.

Sarah Schwartz

I’m Sarah Schwartz, and I’ve been an avowed paper geek for over 20 years now. These days I am editor-in-chief and founding editor of the award-winning trade quarterly Stationery Trends, I blog at ThePaperNerd.com, and I recently started a podcast, The Paper Fold. I also edit a fun monthly e-blast called The Trend of the Month Club. Not bad for an Ohio native who ventured to NYU! These days, I’m back home living with my husband, teenage daughter, and small dog. Aside from family, what makes me happiest is working with makers, retailers and stationery lovers — and becoming a part of their story.

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